Unit V: E-Marketing, E-Advertisement and E-Branding | BCA 7th Semester E-Business (E-Commerce) Notes Pdf

E-Marketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet.

E-advertisement, also called Online advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.

Branding, simply, is the process involved in creating a unique name, image, slogan or design for a product that consumers connect with. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

In this “E-Marketing, E-Advertisement and E-Branding - E-Business” you will learn about following topics:

1. Introduction of Marketing
2. Function of Marketing
3. Traditional Marketing
4. Advantages of Traditional Marketing
5. Disadvantages of Traditional Marketing
6. E-Marketing
7. Online Marketing
8. Advantages of Online Marketing
9. Disadvantages of Online Marketing
10. Guidelines to Prepare the Good Website
11. Maintaining a Website
12. Conduction of Online Market Research
13. Steps in Collecting Market Research Data
14. E-advertisement
15. Various Means of E-Advertisement
16. E-advertisement Types
17. Market Segment
18. Measuring the Effectiveness of E-Advertisement
19. E-Branding
20. Elements of Branding
21. Market Strategies
22. Various Types of Marketing Strategies

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BCA 7th Semester E-Business (E-Commerce) Notes Pdf:

• Unit I: Introduction To E-Business
• Unit II: Business Model For E-Commerce
• Unit III: Enabling Technologies Of The World Wide Web
• Unit IV: E-Procurement
• Unit VI: E-Payment Systems
• Unit VII: E-Security Systems
• Unit VIII: E-Customer Relation Management, E-Supply Chain, E-Strategy and Knowledge Management
• Unit IX: Contemporary Issues in E-Business