Customer relationship management (CRM) is an approach to manage a company’s interactions with current and future customers. It often involves the use of technology to organize, automate, and synchronize sales, marketing, customer service/feedback, and technical support.
In this “E-Customer Relation Management, E-Supply Chain, E-Strategy and Knowledge Management - E-Business” you will learn about following topics:
- E-CRM (Electronic Customer Relation Management)
- Introduction to E-CRM
- E-CRM Solutions
- E-CRM Toolkits
- Typical Business Touch-Points
- Managing Customer Value Orientation & Life Cycle
- The Three Phases of CRM
- Customer Life Cycle
- E-SCM (Electronic Supply Chain Management)
- Introduction to E-SCM
- Supply Chain
- Objectives of Supply Chain Management
- E-SCM – The Strategic Advantage
- E-Supply Chain Components
- E-Supply Chain Architecture
- E-Strategy and Knowledge Management
- Introduction to Knowledge
- Importance of Knowledge Management
- Changes in Global Business Economy
- Changes in Business Application
- Information and Strategy
- Information Strategy Framework
- Seven Dimensions of E-Commerce Strategy
- The McKinsey 7S Framework
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BCA 7th Semester E-Business (E-Commerce) Notes Pdf:
- Unit I: Introduction To E-Business
- Unit II: Business Model For E-Commerce
- Unit III: Enabling Technologies Of The World Wide Web
- Unit IV: E-Procurement
- Unit V: E-Marketing, E-Advertisement and E-Branding
- Unit VI: E-Payment Systems
- Unit VII: E-Security Systems
- Unit IX: Contemporary Issues in E-Business
 Notes Pdf){kind=link}
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